Perp.com
Brand Assets
Spacing
Clear space
Every distance around the logo is measured in x: the width of the hole in the “o”. Keep at least one x of empty space on every side of the wordmark. Above and below, measure it from the letters plus d, the depth of the p’s tail, on both sides: that keeps the name in the middle of its space, where equal padding around the tails would leave it sitting high. The downloads already include all of it.
The % next to the wordmark
The % sits one x to the left of the wordmark. It is twice the height of the lowercase letters and centred on them, so it reaches half a letter-height above and below. The logo files have this built in.
The % on a square
Centre the % on a cobalt square whose side is the %’s height plus 2x. Because x is 28% of the %’s height, the square is 1.56 times as tall as the %, and the % fills 64% of it. The square file has sharp corners; let the platform round them.
Color
Cobalt
Hex:
RGB: 31 61 255
Black
Hex:
RGB: 14 14 18
White
Hex:
RGB: 255 255 255
Typography
Your predictions deserve leverage.
Schibsted Grotesk Regular · 400
Your predictions deserve leverage.
Schibsted Grotesk Medium · 500
Your predictions deserve leverage.
Schibsted Grotesk Semibold · 600