Regional Growth Manager
We are seeking a Regional Manager to spearhead our expansion into the Vietnamese market. As our first dedicated employee for this region, you will play a crucial role in introducing and growing Nekodex, our cutting-edge decentralized exchange platform, to Vietnamese traders and crypto enthusiasts.
Responsibility
Market Development: Spearhead the strategic expansion into the Vietnamese market. Establish and maintain relationships with key figures in the Vietnamese crypto trading sphere.
Strategic Campaign Management: Create and implement comprehensive marketing strategies (using Paid, and Owned & Operated channels) that align with Perpetual Protocol’s business goals. Ensure that campaigns across various channels are consistent, promoting user engagement, acquisition, and retention.
Performance Analytics and Optimization: Assess the success of marketing campaigns using data-driven insights, conduct A/B testing, and refine strategies for maximum results. Regularly provide reports on key performance metrics, offering practical recommendations for continuous improvement.
Cross-Functional Collaboration: Work with various teams, including Product, Engineer, Design, and Data, aligning marketing initiatives with product launches, feature updates, and market trends for a unified approach and consistent messaging.
Meaningful Content Creation: Create a cohesive content strategy, develop engaging content, and stay updated on industry trends for effective communication across diverse channels.
Events & Community Management: Plan and execute marketing events, both online and offline, to increase brand visibility and engage the community. Manage community initiatives, build relationships with users and influencers to foster a lively and supportive community around Perpetual Protocol.
Requirement
Must be a Vietnamese speaker with strong Vietnamese and English communication skills.
Actively involved in the crypto trading community, with thorough knowledge of DeFi protocols and trading strategies.
Deep understanding of DeFi and experience with protocols (for instance, ability to distinguish between Uniswap and Curve).
Prior experience in a similar role, either as an individual contributor or manager.
Proven track record with analytics and growth.
Strong English communication skills required.
Ability to simplify and present complex technical concepts to non-technical audiences.
Must be based in Vietnam and open to domestic travel for events and community engagements.
Preferred Qualifications
Personal experience as a trader, particularly in DeFi and perpetual futures markets.
Established network within the Vietnamese crypto trading community.
Experience in launching products or services in the Vietnamese market.
Proven experience in community management and growing social media presence.
Employment Type: Full-time Contractor
Location: Vietnam (specific city flexible)
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