Perp.com brand assets
https://perp.com/brand

Files
  wordmark/   the perp.com wordmark             primary, black, blue, white
  mark/       the % mark                        blue, black, white, and on a cobalt square
  logo/       the % mark next to the wordmark   primary, black, blue, white
Every file comes as SVG and as PNG with a transparent background.

Colors
  Cobalt  #1F3DFF
  Black   #0E0E12
  White   #FFFFFF

Typeface
  Schibsted Grotesk (Regular, Medium, Semibold), free on Google Fonts.

Spacing
  Every distance is measured in x: the width of the hole in the "o".

  Clear space
    Keep one x of empty space on every side.
    Above and below the wordmark, measure it from the lowercase letters plus d,
    the depth of the p's tail, on both sides. That keeps the name in the middle
    of its space.
    The files already include this space: do not crop them.

  The % next to the wordmark
    The % sits one x to the left of the wordmark. It is twice the height of the
    lowercase letters and centred on them. Use the logo files; do not re-space
    the two yourself.

  The % on a square
    Centre the % on a cobalt square whose side is the %'s height plus 2x.
    x is 28% of the %'s height, so the square is 1.56 times as tall as the %,
    and the % fills 64% of it. The square file has sharp corners; let the
    platform round them.

Use the files as they are. Do not redraw, recolor or stretch them.
